DDM Marketing & Information Systems
Rijksuniversiteit Groningen
Deze opleiding
| ! | Deze opleiding communiceert alleen in het Engels. We tonen daarom de Engelstalige opleidingsinformatie. |
| locatieGroningen |
| diplomaMSc |
| typedouble degree, 120 EC |
| start1 september |
| taalvolledig English |
| opleidingsduur2 jaar voltijd |
| accreditatiesNVAO |
| croho-code60048 |
| numerus fixusnee |
| honoursnee |
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.
Waarom aan de RUG?
- You can earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University in only two years.
- Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Studieprogramma
| periode | |||||
Elective MADS | |||||
Statistical Learning in Marketing | |||||
Companies, Brands and Consumers | |||||
Customer Models | |||||
Data Science Methods | |||||
Marketing Management elective | |||||
Method elective | |||||
Data Engineering | |||||
Master's Thesis Marketing | |||||
| periode | |||||
Study at Munster University | |||||
Onderwijs
| taal van onderwijs | 100% en |
|---|---|
| avondonderwijs | n.v.t. |
| afstandsonderwijs | n.v.t. |
study guidance
Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies.The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
Our double degree partner is Münster University, Münster, Germany► https://www.uni-muenster.de/en/
Toelating en kosten
startmomenten
aanmelding deadline : 1 maart 2024
wettelijk tarief : € 2530 (€1265 in het eerste jaar)
instellingstarief : € 19900
niet-EU/EER studenten : € 20800
You can only apply for this double degree programme after you successfully completed the first semester of the MSc Marketing-Marketing Analytics and Data Science profile. The first step is to apply for the MSc in Marketing. After having completed the first semester, you will need to still go through a selection procedure to be admitted to the second year at our double degree partner university.
Important: The MSc Marketing will become a selective programme from the September 2023 intake onwards. Read more about the application deadlines and entry requirements.
toelatingseisen
vooropleiding
You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS). After the first semester, you can apply for the add-on year in Münster.
This is only open to students of the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.
For more information, see: https://www.rug.nl/feb/apply-msc
If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions
cijferlijst
A certified grade list(s) is considered in the evaluation.
inbegrepen in collegegeld
| examination |
| registration fee |
De stad
studievereniging
EBF
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Marug
The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
Keuzehulp
Studievergelijker
DDM Marketing & Information Systems
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Strategic Marketing Intelligence
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Management
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
MSc Marketing - Marketing Analytics and Data Science
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
DDM Marketing & Finance
| € 303 gemiddelde kamerhuur |
| ? eerstejaars |
| NAN% vrouw |
| ? uur contacttijd/week |
Marketing
| € 424 gemiddelde kamerhuur |
| 52 eerstejaars |
| 80% vrouw |
| ? uur contacttijd/week |
Na de studie
You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.
Beroepsperspectief / arbeidsmarkt
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Potentiële beroepen
Contact
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