DDM - Advanced International Business Management and Marketing

Rijksuniversiteit Groningen

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Deze opleiding

!Deze opleiding communiceert alleen in het Engels.
We tonen daarom de Engelstalige opleidingsinformatie.
What are the differences in leadership styles and management within multinationals from different countries? How do you develop a 'sharp eye' for the processes in which multinationals operate?

open_in_newstudy website

typedouble degree, 90 EC
start1 september
taalvolledig English
opleidingsduur18 maanden voltijd
numerus fixusnee

This 90 ECs double degree master (with Newcastle University Business School) gives you the opportunity to engage with the issues experienced by internationally orientated organisations. You learn to use analytical frameworks drawn from marketing, corporate governance and international business theory.

You will acquire deep knowledge in the relevant fields, including advanced skills in the analysis of markets in an international context. Also, attention is paid to the comparative analyses of countries, institutions, cultures and the strategic decision making of companies operating within this environment.

Waarom aan de RUG?

  • A unique combination of two degrees that let you develop a 'sharp eye' for the processes in which multinational enterprises can operate. You will acquire advanced knowledge of international business management and marketing theories and learn to conceptualize real-world problems.
  • The programme in Groningen has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.


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1e jaar The programme is modular in structure, comprising 90 ECTS which are studied on a full-time basis over a period of 17 months.

In semester 1, in Groningen, you take 30 ECTS in compulsory MSc IB&M courses. In the second semester, you will study in Newcastle, where you attain 30 ECTS in advanced specialisation courses and electives.
Multinationals and CSR
5 EC
MSc IB&M Electives
10 EC
International Business Strategy
5 EC
Foreign Market Entry Strategies
5 EC
Study at NUBS, Newcastle
30 EC
2e jaar Semester 3, in your second year, is dedicated to writing your joint Master's thesis under joint supervision. Together with 5 EC elective courses.
MSc IB&M Electives
5 EC
Master's Thesis
25 EC


taal van onderwijs100% en
case study, literature study, colloquium, oral presentation, computer exercise, research, research project, research proposal, tutorial, lecture, working group, group assignment, group discussion, individual assignment, self study
study guidance
Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.
study abroad
You will study one semester in Groningen, one semester in Newcastle and in the third semester you write your combined thesis.

Our double degree partner is Newcastle University Business School, UK
► https://www.ncl.ac.uk/business/

Toelating en kosten


1 september 2023

aanmelding deadline : 1 mei 2023
collegegeld nog niet bekend


To be eligible for admission to this Master, you need to hold an academic Bachelor's or Master's degree from a research university in one of the following - or closely related - fields: Business Economics, Business Administration, Econometrics and Operations Research, Economics and Business Economics, International Business, Technology Management.

The admission requirements for this double degree are the same as those for the MSc International Business and Management.

To assess whether your educational/academic background meets the specific programme requirements, we will consider the level and curriculum of your previous studies.

  • Students apply via www.rug.studielink.nl for the MSc IB&M. In September (when they have begun with the MSc IB&M) students can apply for the double degree. For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

For students who would like to start in Newcastle with the double degree in International Business Management: recruitment and application is organized by our partner university. The admission requirements for this double degree are the same as those for the MSc International Business Management of NUBS. Please contact the Postgraduate Recruitment Team at NUBS: nubs@ncl.ac.uk

estimated monthly costs

bron: Nibud
303kamerhuur in Groningenrond het landelijk gemiddelde
172collegegeldop basis van € 2060 per jaar
80studieboeken en -spullen
77uiterlijkkleding, kapper, schoenen
132vrije tijdstappen, uit eten, vakantie
42vervoernaast de OV-kaart

€ 1171totale maandelijkse uitgaven landelijk gemiddelde is € 1181
Hiernaast staat een overzicht van de gemiddelde kosten die een uitwonende student heeft. Niet iedere student heeft met iedere kostenpost te maken. Het totaalgemiddelde is dus niet gelijk aan de optelsom van alle kostenposten.

Bekijk ook de uitgebreide toelichting: wat kost studeren?

Studenten en studentenleven


166 studenten volgen deze opleiding
46% daarvan is vrouw
40 eerstejaars gestart in 2019
35% daarvan is vrouw
29331 studenten aan de Rijksuniversiteit Groningen
51% daarvan is vrouw
bron: StudieData


The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
Master Community - IBM
Make the most of your master by getting to know your fellow students and prepare for your future career.

Op kamers in Groningen

55216studenten studerend
31914studenten woonachtig   
€ 303gemiddelde kamerprijs
kamer betaalbaarheid
21 m2gemiddelde kameroppervlak
kamer beschikbaarheid
bron: Nationale Studenten Enquête


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1/2 RUG
DDM - Advanced International Business Management and Marketing
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
2/2 RUG
International Business and Management
€ 303 gemiddelde kamerhuur
? eerstejaars
NAN% vrouw
? uur contacttijd/week
disclaimer: bovenstaande cijfers en beoordelingen zijn aangeleverd door de opleidingen zelf. Wij kunnen de juistheid niet garanderen.

Feiten en / studie in cijfers


bron: Nationale Studenten Enquete
algemeen oordeel4.24.2
De Nationale Studenten Enquete is het grootschalige onderzoek van de overheid onder studenten in Nederland naar de kwaliteit van opleidingen aan hogescholen en universiteiten.
In 2017 hebben meer dan 280.000 studenten hun oordeel gegeven over hun studie en instelling.

DDM - Advanced International Business Management and Marketing aan de Rijksuniversiteit Groningen is beoordeeld door 59 respondenten. Gemiddeld waarderen ze de opleiding met 4.2 uit 5.

Na de studie

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Beroepsperspectief / arbeidsmarkt

The degree has been designed for individuals who aspire to a career in international business management and will prepare students for a range of positions in international, multinational or transnational companies. Participants will be able to analyse the markets in different countries and will understand the processes within which multinational enterprises operate.

On a practical level, you will develop an understanding of and applied skills in:
  • Multi-stakeholder perspectives in respect of the management challenges bought about by increased globalisation including: the implications of international organisation (merger/acquisitions and alliances); relationships between Headquarters and subsidiaries and international aspects of corporate governance.
  • The international aspects of financial management and the associated financial risks of international business.
  • The implications of leadership and top management team composition for managing within, and across national borders.
  • Advanced knowledge of analytical frameworks and tools useful for the measurement and explanation of market performance and consumer behaviour.
  • Critical analysis in the context of the activities of a business, government and non-government organisations.

FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthening your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.

Potentiële beroepen

algemeen directeur
docent international business
hoogleraar bedrijfskunde
manager organisatieadviesbureau
universitair (hoofd)docent bedrijfskunde
wetenschappelijk onderzoeker bedrijfskunde
bron: UWV


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Meer informatie?
Bezoek de website van deze opleiding.

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